Fibank Fibank Presented Its Advertising Campaign
First Investment Bank (Fibank) launched its new advertising campaign on the eve of May 24th, the Bulgarian Education and Culture, and Slavonic Literature Day. The Bulgarian bank presented on TV some of the best and most loved Bulgarian actors of three generations reciting their favorite Bulgarian poetry and prose.
Tzvetana Maneva, Vassil Mikhailov, Lilia Maravilla, Anna Papadopoulou, Julian Vergov and Christo Mutafchiev recite some of the eternal pieces of Bulgarian literature that define our culture and make us proud to be Bulgarians.
By this project Fibank celebrates Bulgarian culture and spirituality and wishes all TV viewers to relive the patriotism of Botev, the romanticism of Vazov, the determination of Vaptsarov, the passion of Bagryana and philosophical lyricism of Yavorov.
"It is not an advertising campaign, rather a message from Fibank and a part of the project of the bank for social and cultural involvement. We hope that through it more Bulgarians will feel proud of our culture and will not forget the masterpieces of Botev, Yavorov and Vaptsarov", commented Vassil Christov, the Executive Director of First Investment Bank.
Mr. Christo Mutafchiev congratulated Fibank for the courage to implement this project and added: "It is an admirable act of courage to interrupt a foreign TV series with a poem like The Volunteers at Shipka."
Fibank's project will be implemented through an integrated multimedia campaign so it can tap into the hearts and souls of all Bulgarians.