Fibank The Bank has the largest recognizability increase in Bulgaria
First Investment Bank was the bank to achieve the largest recognizability increase for the first half of 2016 among businesses in the country, and the fastest increase of the marketing power ratio of its Fibank brand.
The brand marketing power ratio is an aggregate ratio including recognition by customers, meeting customer requirements, trust, and choice as main servicing bank.
The regular semiannual survey conducted by Progress Consult is representative for the business sector in Bulgaria.
34% of Fibank’s business clients which have indicated it as their main servicing bank have selected it because of the convenience of service, the products and services offered, as well as because of recommendations received by other company managers in Bulgaria.
The second largest group - 28% of the survey respondents - have chosen Fibank for "maximum compliance with customer requirements."