Fibank (First Investment Bank) is the most powerful brand in Bulgaria

Fibank (First Investment Bank) was recognized as the most powerful brand in Bulgaria among the financial institutions. The official results were announced at a stylish ceremony yesterday by the global organization Superbrands, on the basis of an independent study conducted among the consumers on the Bulgarian market.

The selection and evaluation of the brands was made on international methodology taking place in two stages: through confidential voting by the members of the expert jury (the Board of Superbrands Bulgaria) and by national voting of the audience on the Internet.

This year, the partner of Superbrands in carrying out the national voting of the customers on the Internet is Gfk Bulgaria the leading Market Research Institute.

The global organization Superbrands is an independent institution focused on branding. It distinguishes the exclusive brands that stand out and dominate over other brands in the national market.

In 2005, Bulgaria became an official member of the global organization.

This year, Fibank became "Favorite brand in Bulgaria" in category "Financial Institutions" for the second consecutive year. The Bank was also ranked for Bank of the Year in the competition of the Bank of the Year Association.