Fibank and Technomarket are now partners in YES program

Fibank and Technomarket are now partners in YES program

First Investment Bank and the largest chain of stores for household appliances - Technomarket are already partners in Fibank’s YES program. Thus, the YES program partnership network expanded with another 64 retail outlets throughout the country in which all holders of MasterCard YES and MasterCard PayPass credit cards and Maestro PayPass debit cards by First Investment Bank have the opportunity to automatically accumulate and spend their bonus points in YES program each time when shopping on Fibank’s POS terminal at Technomarket and Public stores.

Fibank’s YES program is the first fully automated e-loyalty program, which was introduced by a bank in Bulgaria and covers a partnership network of dealers across the country. Currently, the program involves over 460 retail outlets across the entire territory of Bulgaria.

The technical and software implementation of the YES program is based on the best international practices in implementing and managing loyalty programs with proven successful implementations as BarclayCard, WOW card, Axess card and other similar programs in financial institutions in Europe, Asia and Latin America.

When paying by credit or debit card, which participates in the YES program, for each 2 leva, the customer receives automatically 1 bonus point.

Upon using the bonus points from Fibank’s YES program at Technomarket and Public stores, each 100 bonus points accumulated on the card shall reduce the amount paid by the customer for a purchase by 1 BGN.

"The successful cooperation between Technomarket and Fibank allows our customers to accumulate bonus points which are then converted into real price discounts. The fully automated process is another convenience for our customers", said Mr. Nikolay Kitov, Managing Director of Technomarket and Public.

"Along with the implementation of YES Program in Technomarket we connected the outlet cash desks. This connection has been carried out according to the latest world practices by transferring automatically the sum from the cash desk to the POS terminal, which provides speed and convenience when making payments, eliminating the risk of errors and increasing the quality of customer service", pointed out Mr. Nikola Bakalov, Director Card Payments at First Investment Bank.

The full list of outlets in the YES program you can see on the website of YES program: http://yes.fibank.bg/