Fibank First Investment Bank offers for the first time in Bulgaria the contactless payment technology PayPass of MasterCard that had proven its advantages worldwide. Presently the PayPass technology is used for regular payments in 16 countries in Europe, among which United Kingdom, Ireland, Germany, Slovenia, Hungary, Romania and Serbia.
First Investment Bank in collaboration with MasterCard presents to the attention of its customers a new generation bank cards. Through the contactless PayPass technology they make possible instant payments at POS devices. Thus the payment of purchases of low value becomes more easily and quickly.
"I'm proud to announce on behalf of MasterCard that our PayPass technology for contactless payments is now available to the Bulgarian cardholders. Thanks to our partnership with innovative institutions - issuers like First Investment Bank we can offer to Bulgarian customers the latest technology and thus the ability to shop faster, safer and more comfortable", stated during the official presentation of the product Alex Manuel, Regional Director for the Balkans of MasterCard Europe.
Due to the NFC technology (Near Field Communication) the new cards MasterCard and Maestro issued by Fibank have a micro aerial which transmits at a distance the data necessary to effect payment. It is necessary only to put the card near the POS device equipped for the purpose. PayPass cards save time and guarantee comfortability of effecting payments of any value.
PayPass MasterCard is issued subject to the fees and interest rates of standard MasterCard. Maestro PayPass debit card is issued on promotional terms and at the price of BGN 1.00, and the payments effected by such card at POS devices are fees free.
In preparing the advertising campaign to promote the new cards MasterCard and Maestro PayPass, First Investment Bank relies on a brand new concept. The Bank builds the campaign on the upcoming premiere of the latest Disney movie, "Tron: Legacy", seeking a parallel between the high-tech experience in the digital world of "Tron" and the high-tech experience that the new cards issued by Fibank introduce into the real life.